Customer Relationship and Gap Model Theory

TABLE OF CONTENT Introduction………………………………………………………………………… Gap model of service quality………………………………………………………. Definition of Service Quality…………………………………………………. Gap Model,SERVQUAL and its Theories……………………………………..      The Gaps of Service Quality…………………………………………      SERVQUAL…………………………………………………………… Customer Relationships…………………………………………………………… Definition of Marketing………………………………………………………. Relationship Marketing (RM) ………………………………………………… Customer Relationship………….………………………………………………      Benefits of Customer Relationship …………………………………….. Management of Customer Relationship ………………………………………………………………      Customer Relationship Management Benefits………………………………………. Customer Relationship … Read More»

Adidas and Pizza Express Marketing Strategies

Introduction to Marketing   In this assignment I will be talking about Adidas and Pizza Express. I will be describing the research methods Adidas uses in order to develop their market plans, I’ll also explain some of the limitations of marketing research. For both Adidas and Pizza Express I will pick two products of each … Read More»

Future Marketing Communications Plan for Cafe

This is a report advising on the likely content and issues arising at each stage of a future Marketing Communications Plan for ‘Café Division’.                                     Procedure: In this report I used academic sources and market research to support my findings … Read More»

Targeted Marketing Campaign of Hawaiian Island to China

Targeted Marketing Campaign of Hawaiian Island to China (1)   State which island or islands and which MMA or segment you chose to focus your marketing campaign on. The campaign will focus on the Hawaiian archipelago in the northern Pacific Ocean to China. The targeted market falls under the Hawaii Tourism Authority’s Major Market Area under … Read More»

Issue of Marketing Violent Video Games to Kids

Marketing Violent Video Games to Kids In today’s generation, video games have become a major part of children’s lives.  Unfortunately for parents, video games have been created with goals to kill, steal, and participate in illegal and dangerous activities.  Research done on this type of entertainment tends to indicate it fosters violent behavior.  “Playing video … Read More»

Integrated Marketing Communications Plan for Bitcoin

Table of Contents Executive summary     p.4                                                              Introduction p.5 Creative brief p.5 Campaign requirements p.5 1.1.           Objective p.5 1.2.           SWOT analysis p.5 1.3.           Budget p.6 1.4.           Media suggestions p.6 1.5.           Marketing strategies and objectives p.6  The target p.7 2.1.           Target market p.7 2.2.           What do they currently know and think p.7 2.3.           What do we want them to think p.7 2.4.           What do we want … Read More»

Marketing Analysis of UK Music Festivals

UK MUSIC FESTIVAL ANALYSIS REPORT MADE 5002: Marketing for creative entrepreneur   Executive Summary This marketing analysis report has been done on UK music festivals to assess whether new festival has a scope in the industry or not. A structural overview of the music festival industry states that as there is a large no of … Read More»

Differences between Relationship Marketing and Transaction Marketing

Topic: Using a range of current marketing theory, you are required to outline what ‘relationship marketing’ (RM) is, and how it differs from ‘transaction marketing’ (TM). Table of Contents 1.0  Introduction…………………………………………………………………………………3 1.1 Four actions framework…………………………………………………………………………………………….3 1.2 Relationship Marketing versus Transaction Marketing………………………………………………….4 1.3 The Marketing Mix…………………………………………………………………………5 1.4 The Product life cycle……………………………………………………………………………………………….7 1.5 Gap Analysis……………………………………………………………………………………………………………8 1.6 A … Read More»

Traditional and Digital Marketing Tools Used by Glossier

BUSM 4302 Strategic Marketing in Digital Economy Student number: 17001393 1st November 2018 Assignment 1 – Individual written report on use of traditional and digital marketing tools used by Glossier Executive Summary  Disruptive, innovative, and inclusive beauty brand Glossier, has taken a cluttered beauty industry by storm. Founded by Emily Weiss, Vogue’s ex-beauty editor, it started off … Read More»

Influencer Marketing Strategies and Results

Essay on Influencer Marketing Influencer marketing is a concept of hiring a social celebrity or individuals with a wider fan following to promote products and services which helps in winning consumer trust, especially when compared with traditional online ads. “The process of building relationships with individuals who have influence over a target audience of buyers” … Read More»

Panera Bread Marketing Plan

Assignment #1:  Marketing Plan – Panera Bread Executive Summary: Panera Bread is planning to initiate a new strategy to appeal to its customers by utilizing technology to personalize their customers’ experience and increase relevance in a competitive market.  Panera is a successful leader in the market of fast, casual dining experiences because of its emphasis … Read More»

Fendi Spring/Summer 2019 Marketing Plan

FENDI SPRING/SUMMER   2019 MARKETING PLAN (Google, https://www.heroine.com/the-editorial/fendi-fun-furs, 2018) INTRODUCTION This marketing communications plan initiates a promotional campaign for Fendi of Spring/Summer 2019 and targets a new younger demographic, ages 18-34. The plan focuses on Fendi’s competitor activity in order to compare strengths and weaknesses of the brands. The plan also investigates the movements of Fendi’s target … Read More»

Diet Coke Customer Target Market Analysis Report

CUSTOMER TARGET MARKET ANALYSIS REPORT Contents 1. Abstract 2. Customer Target Market Analysis 3. Product Description 4. Target Market Profile 4.1 Demographical Characteristics 4.2 Psychographic Characteristics 4.3 Behavioural Characteristic 4.4 Geographical Distribution References 1. Abstract   Diet Coke is the variant of Coca Cola that is made primarily of the artificial sweeteners.  The consumption and the usage … Read More»

Market Analysis of Autodealer

Marketing Final Protective- Asset Protection Division (APD) is a leader in Finance and Insurance products offered to consumers by Auto, RV, and Powersports Dealers.  For the purposes of this paper we will focus only on the Auto Dealer space. Those products include: Vehicle Service Contracts GAP (Guaranteed Asset Protection) Credit Life & Accident and Heath Road … Read More»

Various Models of Consumer Behaviour

This essay was produced by one of our professional writers as a learning aid to help you with your studies Various Models of Consumer Behaviour Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses to varied product … Read More»

The Various Forms of Service Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Various Forms of Service Marketing Introduction A service is “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its … Read More»

Various Forms of Marketing Communication

This essay was produced by one of our professional writers as a learning aid to help you with your studies Various Forms of Marketing Communication INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider … Read More»

Value Chain – Strategic Management Tool | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Question 1) – Value Chain The concept of the value chain is used to describe and analyse the core activities undertaken by an organisation to determine which elements add strategic value and … Read More»

Various E-Marketing Tools

This essay was produced by one of our professional writers as a learning aid to help you with your studies Various E-Marketing Tools Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support their commercial activities. There … Read More»

Value Chain Portfolio | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Value Chain Portfolio 1.0 Introduction Porter (2004) established the concept of the value chain, the model broadly addresses the question as to where value is added to a product or service through … Read More»

The Various Principles of Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Various Principles of Marketing Introduction The five core concepts of marketing are; consumer needs/wants/demands, products and services, value/satisfaction/quality, exchanges/transactions/relationships and markets (Kotler, et al., 2008). To be able to understand and cater to all … Read More»

The Principles of Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Principles of Marketing Introduction The five core concepts of marketing are; consumer needs/wants/demands, products and services, value/satisfaction/quality, exchanges/transactions/relationships and markets (Kotler, et al., 2008). To be able to understand and cater to all these … Read More»

The Marketing Strategy of Apple

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Marketing Strategy of Apple Introduction The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, 2012). Companies, therefore, need to be very strategic in their marketing activities. Being among the … Read More»

The Marketing Communication Process

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Marketing Communication Process Summary of Marketing Communications Process The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotion, … Read More»

The Impact of Advertising on Consumer Purchase Behavior

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Impact of Advertising on Consumer Purchase Behavior It can be said that advertising is a subset “promotions” in the marketing mix decisions and promotions put simply involves the mass communication of the product offering … Read More»

The Economic Impact of the Rugby World Cup 2015 for England

This essay was produced by one of our professional writers as a learning aid to help you with your studies Critically analyse the direct, indirect and induced economic impact of the Rugby World Cup 2015 for England? Introduction Despite widespread publication of a positive economic impact resulting from the Rugby World Cup in 2015, issues … Read More»

The Contrast of B2B with B2C Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Contrast of B2B with B2C Marketing This assignment explores how business-to-business (B2B) marketing differs from business-to-consumer marketing. It will define marketing for the purposes of this assignment and then explore how it is approached … Read More»

Successful Marketing Campaign Using Social Media

This essay was produced by one of our professional writers as a learning aid to help you with your studies Successful Marketing Campaign Using Social Media The use of social media has increased exponentially, creating a fertile ground for platforms as a medium for advertising (Treadaway and Smith, 2012). However, advertising on social media can … Read More»

Student Diet & Health Concerns | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Healthy Minds: Student Diet and Health Concerns Introduction The obesity epidemic observed in the UK and other Western nations over the past two decades has increased the focus on eating habits of … Read More»

Strategy Pennine Hotel | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay E-Marketing Strategy Pennine Hotel 1.0 Introduction Internet marketing is the practice of marketing goods and services electronically over the internet (Chaffey, 2003:45-46).  As the capabilities of both technology and the internet have … Read More»

Marketing Essays – Strategic Marketing Planning

This essay was produced by one of our professional writers as a learning aid to help you with your studies Strategic Marketing Planning Critically analyze the role of strategic marketing planning in relation to an organizations’ decision to enter new markets in a global marketing environment. Justify your choice of strategies with examples to support … Read More»

The Social Media Strategy of the John Lewis

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Social Media Strategy of the John Lewis Introduction The John Lewis Partnership is a well known British retailer that functions in the department store, supermarket sectors, insurance credit cards, limited manufacturing activities and other … Read More»

Marketing Essays – Ski Marketing Plan

This essay was produced by one of our professional writers as a learning aid to help you with your studies Ski Marketing Plan Ski Rossendale is a charitable trust, owned by Rossendale Borough Council. The trust also includes Bacup Leisure Hall, Haslington Sports Centre, Haslington Swimming Pool and Marl Pits Swimming Pool. In order to … Read More»

Retail Marketing & Management | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Retail Marketing & Management Questions Select a retail sector with which you are familiar. What is the likely impact on the sector of a downturn in the growth of consumer spending- What … Read More»

Motivational Theories

This essay was produced by one of our professional writers as a learning aid to help you with your studies Motivational Theories Introduction This paper begins by presenting four theories of motivation; Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor theory, Adams’ Equity theory and the Goal Setting theory. Each theory is briefly explained and applied to … Read More»

Millennium Dome Report | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay The Millennium Dome – a Report Introduction This Report traces the history of the London Millennium from its origins as a signature statement with which England proposed to enter the 21st century, … Read More»

Marketing Strategy Report for NEXT PLC

This essay was produced by one of our professional writers as a learning aid to help you with your studies Marketing Strategy Report for NEXT PLC 1. Introduction In the following report the marketing strategies of Next PLC, a British based clothing and home products retailer will be researched and analysed before recommendations for possible … Read More»

Marketing Portfolio for Starbucks | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Marketing Portfolio for Starbucks 1.0       Executive Summary The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic segmentation, targeting customers based on … Read More»

Marketing Plan – Tourist Attraction | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay London’s Ships of Historical Interest Partnership – Marketing Plan Executive Summary London’s Ships Partnership is not simply a tourist attraction, but a serviceable brand. Counting Maritime Vessels including the historic 1577 Golden … Read More»

Marketing plan for an EU destination | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Write a marketing plan for an EU destination (excluding the United Kingdom) aimed at penetrating a market that that is not currently the main market for the destination. Marketing Portugal to the … Read More»

Marketing Plan for an App | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay SmartBackpacker App 1. Executive Summary SmartBackpacker is a paid crowdsourcing app that will provide travelers with up to date reviews, recommendations and tips from other travellers. From the best places to get … Read More»

Is Free Exposure Good or Bad For Shamrock Rovers F.C.

This essay was produced by one of our professional writers as a learning aid to help you with your studies Is Free Exposure Good or Bad For Shamrock Rovers F.C. Introduction Shamrock Rovers F.C., self -described as the most successful football club in Ireland(Shamrock Rovers F.C. Membership 2015) had asked the television broadcaster RTE to … Read More»

Internationalisation of Nicolites e-cigarette in India

This essay was produced by one of our professional writers as a learning aid to help you with your studies Internationalisation of Nicolites e-cigarette in India Introduction There are a number of factors that compel businesses to trade and market their products internationally. For instance, international marketing enables businesses to (1) increase their customer base … Read More»

International Marketing Plan For London’s Ships | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay International Marketing Plan for London’s Ships 1. Executive summary This report presents an inclusive international marketing plan which has been formulated for London’s Ships, operating in the tourism industry of the UK. … Read More»

Hunger Games Marketing Report

This essay was produced by one of our professional writers as a learning aid to help you with your studies This essay will present an analysis of some of the reasons for the commercial success of the recent movie “The Hunger Games” a film that generated $155m in ticket sales in the US alone (LA … Read More»

How would you build a brand?

This essay was produced by one of our professional writers as a learning aid to help you with your studies As a brand manager how would you build a brand? Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was “a name, … Read More»

Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Why is it important for an international marketer to study culture? Outline the main techniques available for undertaking cultural analysis? Where once marketers of goods or services may have targeted customers only … Read More»

Evaluating the impact of e-Marketing | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Evaluating the impact of e-Marketing Introduction The development of e-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the past … Read More»

Effective Market Research and how it can be Conducted

This essay was produced by one of our professional writers as a learning aid to help you with your studies Effective Market Research and how it can be Conducted There are many academics that suggest the correct way to conduct market research (Lockett & Blackman, 2004; Beall, 2010), but in truth, there are a variety … Read More»

Effective Customer Relationship Management System

This essay was produced by one of our professional writers as a learning aid to help you with your studies Effective Customer Relationship Management System This assignment explores the need for customer relationship management systems. It begins by explaining how the organisational environment has changed and the pace of change is accelerating. It then considers … Read More»

Differences between goods and services | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Differences Between Goods and Services This question will be answered in three distinct sections. In the first section the major differences in the evaluation of goods and services will be outlined and … Read More»

The differences between manufacturing and service organisations

This essay was produced by one of our professional writers as a learning aid to help you with your studies The differences between manufacturing and service organisations This essay will briefly describe the development of services thinking within the Operations Management paradigm. The discussion will subsequently identify differences between manufacturing and service organisations. The first … Read More»

Critical thinking regarding marketing practice

This essay was produced by one of our professional writers as a learning aid to help you with your studies Critically discuss relevant SME and entrepreneurial theory and provide critical thinking regarding marketing practice using examples and supporting evidence. Introduction The emergence and growth of small to medium enterprises (SMEs) globally has generated increasing interest … Read More»

Consumer behaviour and marketing | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Why consumer behaviour and an understanding of such processes is useful from the perspective of the marketer Introduction Marketers in today’s business environment are presented with the particular challenge of circumventing conflicted … Read More»

Analyse a companies current marketing strategies | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Select an organisation of your choice and produce a report which analyses their current marketing strategies and make recommendations for improvements to their marketing strategy. Date authored: 05 th September, 2014. This report will … Read More»

BP’s Marketing Strategy in Changing Business Environment | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay BP’s Marketing Strategy in Changing Business Environment 1. Introduction Multinational corporations operating in complex and diverse political, economic, social and cultural environments have to improve, adjust and develop their marketing strategies on … Read More»

Approaches to the Study of Consumer Behaviour

This essay was produced by one of our professional writers as a learning aid to help you with your studies Approaches to the Study of Consumer Behaviour Economic Man, Psychodynamic, Behaviourist, Cognitive and Humanistic Consumers possess considerable discretion to make independent and autonomous choices about what they will and will not buy, from whom they … Read More»

Analysis of Toyota’s Marketing Strategy

This essay was produced by one of our professional writers as a learning aid to help you with your studies Analysis of Toyota’s Marketing Strategy Toyota Motor Corporation Profile According to Toyota Global (2015) Toyota is a worldwide Japanese automotive corporation headquartered in Aichi, Japan. Toyota was founded in August 28 1937 by founder Kiichiro … Read More»

Alton Towers: Recovering from a Damaged Reputation

This essay was produced by one of our professional writers as a learning aid to help you with your studies Alton Towers: Recovering from a Damaged Reputation Introduction Over the last decade, there has been a drastic change in the way in which consumers communicate with brands (Giannini, 2011). Instead of one-way communication in which … Read More»

Advertising | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Advertising Everywhere we look, we see advertisements and logos. These features of capitalist commodity culture have become not just ways of selling goods but an inescapable mode of modern communication (Cartwright and … Read More»


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